Search Results for: data

As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie

Way back in 1997, it was hard for a small nonprofit with a limited budget to get attention. The Internet wasn’t the fundraising powerhouse it is today,

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

RCI Global Vacation Network uses SAS’ Enterprise Miner data-mining software in its customer modeling work (Vacation Planning, January).

The problem with so many loyalty programs is they demand our loyalty but don’t volunteer a rat’s behind for their loyalty. Veteran air travelers are quite

Last year Rainbow Rewards, a loyalty plan designed to boost local businesses in Denver, increased enrollment 150 times

Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may

How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Did you make your bed this morning? That could be worth $5,000.

MySpace’s huge popularity and fame has not come without a cost. As the social networking site has swelled to enormous numbers, high-profile problems involving young users have led to complaints that the company has…