Search Results for: data

The Small Business Administration has named Chase it’s top bank for lending to small businesses in Illinois. Pennsylvania is planning to open two new Small Business Development Center locations.

On Demand Webinar: View it Now–Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the “junk” folder. Which category will your marketing communications fall into? Join our panel of experts you’ll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI. Learn more

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most marketers still need a hard number to work with to factor offline demand into campaign metrics.

El Pollo Loco is extending its recent appearance on NBC’s The Apprentice: Los Angeles with an online contest that lets fans mimic the show’s task for a chance to win tickets to the finale.

Pacific Basin Communications recently hired ALC Data Management to
oversee the Hawaii Magazine file. A total of 57,430 names are available,
including 34,793 active subscribers.

Mini USA has launched a pilot test for personalized ads on electronic billboards. It uses radio frequency identification technology (RFID) to target one-to-one messages to drivers in four cities.

Thank you for another great column! And thank you for making sense of this “YouTube”-inspired viral advertising bandwagon. It brings to mind the Mentos/Diet Coke fountain videos.

JustCircuit.com LLC has introduced an e-mail list of gay party and event
attendees. Some 23,312 e-mail addresses are offered, including 15,000
from the last 12 months.

If you are thinking of entering yourself for an award anytime soon, it’s very, very possible to win. Even despite the hordes of competition, and tired judges, and if you are not the best marketer on the planet.

Christianity Today International has chosen ALC Data Management to
oversee four files. The largest, Leadership Journal, offers 36,762
subscribers.