Search Results for: data

“Way back” in July 2005, News Corp went from a company known for its not quite Fair and Balanced Fox News (yet home to the Simpsons and Family Guy) to an interactive powerhouse. They did this almost overnight with their tour de…

All-n-One List Marketing Inc. now oversees this file of 220,185 donors.
These individuals supported religious and politically conservative
direct mail appeals.

Integrated Direct Marketing (IDM) will offer Wheaton Group’s data mining
services to its customers under a newly signed agreement. Under the
deal’s terms, Wheaton Group will be the exclusive provider of analytical
expertise for IDM’s business-to-business clients. IDM provides
brokerage, database management, strategic consulting and analytical
services to multi-channel direct marketers.

LatinLists, a list generation and database services firm, has inked an agreement with data services firm Alterian. The terms of the agreement were not announced.

Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol.

Pyrex cookware is getting ready to throw a party.

The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes.

Underscoring the age-old gulf between client/agency relations, a new survey by Forrester Research provides empirical evidence that marketers increasingly wonder whether the efforts of their advertising agencies are all that effective.

Direct Media Inc. has been appointed list manager for DharmaCrafts Inc.
A total of 72,885 buyers are available, including 18,861 from the last
12 months.

Hachette Filipacchi Media (HFM) U.S. is expected to release data cards in March for as many as a dozen new lists in selected market categories.

Wrigley is proving to be more than your average Cal Ripken, Jr. fan.