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True North List Marketing LLC has been chosen to the Collectors Vault
file. It identifies 192,781 coin collectors who purchased Morgan silver
dollar sets over the last 12 months.

A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project

American Media Inc. has introduced the AMI Modeling Megafile. It’s
available for building statistical models using data from all its
tabloids, health and fitness publications.

The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder.

Ana de Castro promoted to senior vice president, business and legal Affairs for Warner Bros. Consumer Products (WBCP), Burbank, CA.

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons

Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,

Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer.