Search Results for: data

Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It was 1996—nobody knew what they were doing,” she explains), Tan signed on with Yahoo! Merchant Solutions to get Internet retail necessities such as store design software, shopping cart and online marketing assistance.

The Federal Trade Commission has entered into a consent decree with three restaurant companies that gradually reduced the value of unused gift cards they had sold.

Acxiom announced today that it has acquired online marketing and advertising technology company Kefta.

Kefta offers dynamic targeting technology that allows marketers to tailor e-mail messages, banners, pop-up ads and Web pages based on such information as clickstream data, previous sites visited, operating system and connection speed.

Lord & Taylor is giving its database marketing a makeover.

Cable network Oxygen is out with a contest tied to the upcoming season of Mo’Nique’s F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles.

American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.

Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.

A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.

What

Concentrated Knowledge Corp. has tapped MeritDirect to manage these
lists. Nearly 40,000 U.S. and 2,772 Canadian subscribers are named on
separate files.

Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.