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Lisa Phillips has joined MKTG Services as director of national accounts for consumer and franchise marketing solutions.

HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters.

Spalding is into a new game.

The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans.

Rickard List Marketing begins managing five files today for Education
Center Inc. The Education Center master files combines 423,485 magazine
subscribers and direct mail buyers of books and other products for
teachers.

Avrick Direct Inc. has opened offices in Los Angeles and hired Laurence Shoobs to head an in-house list management division.

With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet.

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

CareerBuilder.com’s unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today’s

Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The

Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what