Search Results for: data

Search power Google announced last Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago for about one third the price and then sold off portions of it.

Lake Group Media Inc. recently assumed management of the National Parks
Conservation Association’s list. Some 162,264 members and donors are
named, including 108,219 from the last 12 months.

Kmart has chosen Draftfcb as its newest agency of record, effective May 1. Grey Worldwide, Kmart’s current agency of record, will continue to work with Kmart during a three-month transition period.

Eighty-four percent of consumers surveyed by marketing firm Epsilon reported clicking through relevant e-mail offers, and 73% said they’d made an online purchase as a result of receiving an e-mail offer, according to a new survey.

SAS, a business intelligence firm based in Cary, NC, announced that two
clients will use some of its offerings. Harry & David will take
advantage of its SAS Enterprise BI Server to manage its marketing
activities, and Fairmont Hotels & Resorts will use a variety of data
quality and business intelligence software from SAS’s DataFlux unit to
refine its guest data warehouse.

Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program.

Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest.

AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third

Virgin Megastores just keeps signing new loyalty members.

The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February.

FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores.