Search Results for: data

  • Kmart Hands $225 Million Ad Account to Draftfcb

    Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review

  • Agencies

    Marvel Sweeps Offers Walk-On Movie Role

    Marvel Entertainment is giving consumers a new reason to go to the movies.

    The company’s has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie.

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  • Agencies

    Citizens Banks’ NASCAR Tie Drives Checking Account Biz

    Citizens Bank is out with a sweepstakes to encourage people to open a checking account.

    The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17.

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  • Are You Measuring Your Business Accurately?

    Back in the late 1800’s John D Rockefeller knew a lot about how Standard Oil operated. Rockefeller was trained as a bookkeeper, so monitoring numbers came easily to him. One of the more famous stories from Rockefeller is about…

  • Firefox Is Popular In Europe

    According to recent data released by French research firm XiTi, 24.1% of Web users in Europe browsed on a Firefox browser during the week ending March 11, 2007. This is a large jump from the week ending April 14, 2006, when…

  • Asian Sites Get Most Visits Per Visitor

    Data recently released by comScore Networks revealed the top worldwide Web sites in terms of visits per visitor in February 2007, and neither Google, Yahoo!, nor Microsoft were in the top three.

  • Microsoft Leads the Grumbling

    As expected, Microsoft wasted little time voicing its opinion of Google’s latest monster $3.1 billion acquisition of advertising network DoubleClick. However, they are not alone.

  • DMEF ANNOUNCES RISING STARS AWARD WINNERS

    New York, NY, April 12, 2006 – The Direct Marketing Educational Foundation (DMEF) has announced the recipients of its Rising Stars Award, which honors direct marketing professionals who demonstrate superior leadership abilities.

  • MediaTrust Announces Industry’s First Integrated Solutions Group

    NEW YORK – April 13, 2007 – MediaTrust, Inc. today announced the MediaTrust Integrated Services Group (ISG). The ISG is a team of MediaTrust solutions specialists that analyze customer needs and make educated…

  • MEDIAWHIZ APPOINTS JONATHAN SHAPIRO AS CHIEF EXECUTIVE OFFICER

    NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer.