Search Results for: data
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Agencies
FedEx Kinko’s Dips a Toe in Loyalty Marketing Waters
FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores.
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Email
Everybody Jumps on the Metrics Bandwagon
JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
So far, just about everybody who’s anybody vendor- and trade-group-wise seems to have signed on.
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Listline e-Newsletter 04/17/07
SX2 Media Labs LLC has chosen MeritDirect to manage the Computer Shopper
magazine and related lists. The subscription file names 475,934. -
Short Cuts
Experian has acquired Informarketing, direct marketing services firm based in Sao Paulo, Brazil. Terms have not been disclosed. Informarketing provides services for database management, list hygiene and analysis, data enhancement and marketing campaign management.
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Agencies
Renuzit Extends Apprentice Tie with Contest
The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand.
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Agencies
Heinz Serves Up Ad Contest
Heinz Ketchup is getting consumer fingerprints all over its advertising.
H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge
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Listline e-Newsletter 04/16/07
Zoom Information Inc. offers a list of 582,030 engineering consulting
firms. Names are sourced from ZoomInfo, a business information Internet
search engine used by recruiters, sales and marketing executives. -
Digital
Google to Buy DoubleClick in Bid to Dominate Display Ads
Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago.
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Agencies
Turbo Tax Rap Contest Draws Hundreds of Videos
A Brooklyn, NY, man is giving taxes a good rap for a nice prize.
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Agencies
Mother’s Day Contest Kicks Off at Gather.com
Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day.
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