Search Results for: data

Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”

More than 1.4 million names generated during the last three months have
been assembled to launch this list. These general merchandise buyers
spent on average $30.

For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users’ computers.

The list business may have its problems. But all of them can be solved by creative use of data and a more strategic role for brokers.

Or so Donn Rappapart said yesterday during ALC’s “For Brokers Only” luncheon in New York.

Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season.

Knowledge Networks/SRI has come up with a cute name for online users who frequently stream videos and audio during their time on the Web: “streamies.” Thoughts on the nickname aside, the fact that anyone has deemed this…

Kimberly-Clark is sending 40 families to Walt Disney World with an on-pack game awarding one trip per day.

Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway.

Some 717,000 individuals who purchased over the counter products used by
diabetics are identified on a new list segment derived from the National
Retail Transactional database. It’s comprised of information from
national retailers that scan data from Universal Product Codes at the
point of purchase

In an effort to boost its competitive edge, Buick is out with a rewards program that gives members exclusive offers and access to one-of-a-kind events.