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M&M’S has put a price tag on the silent treatment: $31,000.

That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s.

More than 2.2 million names have been assembled for the GLP European
Auto Owners file. About 90% of these individuals are men.

Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City’s Times Square.

Chrysler is out with a contest that offers a new car to the parents of a child born at exactly 2:03:04 on May 6.

(Promo) Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays.

Today we meet Chris Mayka, director of list brokerage at Atlantic List Co. He switches back and forth every two weeks from working at home in Vermont to working at corporate headquarters in Arlington, VA.

Macromark Inc. has been chosen to manage Penthouse Media Group’s lists.
Individual titles include Penthouse Magazine with 189,749 subscribers
and two master files.

Data giant Experian has established a beachhead in the French commercial e-mail market with the acquisition of service provider Emailing Solution.

(Multichannel Merchant) Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and bolster the printed and mailed catalog.

Olde English, the malt liquor brand from Miller Brewing, is tattooing its cans as part of a summer campaign that salutes top tattoo artists.