Search Results for: data

Hilton Hotels and Discovery Kids Channel are rewarding kids with incentives to make summer travel memorable and fun.

Lead by example and a highly productive interactive, integrated marketing team will be the envy of colleagues in other less functional departments.

Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car.

Shop.com is teaching consumers about the products it offers via a virtual game.

Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.

Here they are the eight first-prize winners of PROMO’s 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using

All businesses that collect and handle consumers’ personal information including those that do sweepstakes need to be aware of applicable laws and identify

Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers

Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes

Working in a multichannel marketing environment means having to deal with a variety of vendors. So how can everyone involved be kept happy? We asked Jim Wheaton, co-founder and principal at Chicago-based strategic CRM firm Wheaton Group, for his thoughts.