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More than 11.5 million consumers have registered with this “singles” Web
site. Registration allows members to search each other’s profiles,
exchange messages, use online chat rooms, access blogs and exchange
dating tips.

General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.

Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.

Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.

June 19, 2007: iMedia Holdings, Inc., a privately held corporation consisting of Internet Advertising Group (IAG), Internet Media Affiliates (IMA), College EducationWeekly and LeadGen Media has changed its corporate name to IAG Interactive, Inc.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche

Bringing a founder back into the fold seems to have done well for Apple and is at least being given a chance to work at Dell. Now Yahoo! has joined the ranks of those companies looking to a once and future leader for guidance through tough times.

Creative Catalogs Corp. has appointed Sound Beach Marketing Partners LLC
to manage a list of 478,946 Personal Creations’ catalog customers. The
average order was $60 for personalized products with seasonal and sports
themes; gifts and collectibles.

Peter A. Johnson has a challenge for the entire direct marketing industry, or at least those that haven’t read about the DMA’s new consumer study. Name the factor most often cited by consumers regarding why they don’t respond to direct marketing solicitations. Take two guesses. Take three.