Search Results for: data

More than 4,000 muggles entered a Harry Potter sweeps in the hopes of
winning a trip to Europe for an event marketing the debut of the seventh and
final book in the series.

Here’s a database comprised of 4.2 million crafts hobbyists who
participated in Internet surveys and agreed to receive e-mail offers.
Most of these individuals identified more than one craft interest.

Comcast has opened a new 77,000 square-foot center located in Enfield, CT. It’s Comcast’s second call center in the state and will create more than 200 jobs.

The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.

Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.

Tribune Co. has introduced a list identifying more than 1 million
subscribers to newspapers nationwide. Seventy-two percent are men.

The European Union will take a look at the privacy policies of many big Internet search engines, not just Google.

Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its “Life Takes Visa” brand campaign, launched a year ago, into new consumer channels.

Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover

For those made nervous by a constant stream of consumer data breach reports and their impact on direct marketing, the San Francisco Chronicle recently reported on one victim who quite literally took her identity back from the woman who stole it. And there’s a lesson in this particular data theft, one that might hearten marketers.