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Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced.

Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.

The American restaurant chain Max & Erma’s is using an online games to help introduce a summer menu featuring international fare.

Not too long ago we wrote about one of my personal favorites, web based instant messaging company Meebo. I have used the product since I first read a story of how it caught on in an unlikely place, with our troops…

Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx and Jeezy Villbase. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

Spanish-speaking consumers who responded to a trial delivery offer for
coffee and a free coffeemaker are named on this file. Some 48,861 paid
customers are listed;

Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.

Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest

Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis.