Search Results for: data

An employee stole 2.3 million consumer records from Certegy Check Services Inc., a unit of Fidelity National Information Services Inc. The information was sold to a data broker, which in turn sold it to several direct marketing companies, according to published reports.

Papa John’s is toasting the luckiest day on earth—7/7/07—with a free pizza giveaway to randomly selected online customers.

Shop.com is back with its virtual shopping game, this time giving the winner a $2,000 shopping spree.

The stock market doesn’t ever tell the full story, but it often can tell a great story. Such seems the case for Yahoo. Jerry Yang succeeded Terry Semel on June 18th, and investors rewarded the stock with a modest 3%…

There are many factors that cause U.S. consumers from completing online purchases, and unwanted marketing is a big part of it. Though identity theft is the primary concern, spam and uninvited phone calls and mail are also big…

At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven’t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new…

Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay.

Why do the tech guys so often have to be so marketing illiterate? Is it too much for them to understand that online advertising is: a) good for the economy, and b) usually not an evil exercise in mind control?

The Linux Journal—the self proclaimed original monthly magazine of the Linux community since 1994—ran a jaw-droppingly confused piece last week by tech writer Tom Adelstein in an apparent effort to educate readers about the terrible evils of e-mail marketing.

Sharper Image Corp. has announced two executive appointments. Andrew P. Reich has been named executive vice president of merchandising and Jerry Reisberg has joined MCH Inc. as vice president of business development.

Direct Media Inc. has been tapped to serve as list manager for Lenox
Group Inc. A total of 834,886 buyers are on file, including 537,617 from
the last 12 months.