Search Results for: data

Diversified Advertising Services, a division of ad conglomerate Omnicom Goup Inc., has acquired direct-response agency Expert Communications Inc.

Both Microsoft and Google have advanced in the regulatory reviews of their respective announced acquisitions — albeit on different shores.

Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.

Smirnoff is searching for 10 people from across the world to represent its brand and retrace the heritage of the vodka.

MeritDirect now manages several files for publisher Clement
Communications Inc. Counts range from 55,443 for a master file to 5,485
for a list of Canadian newsletter subscribers and other product buyers.

The direct marketing community racked up 208 transactions valued at more than $33 billion, including mergers, acquisitions and capital injections, according to investment fir Petsky Prunier LLC.

Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.”

MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team.

Brady Corp. has consolidated all its managed list properties at
MeritDirect. Files moving to MeritDirect include the Champion America
Sign and Safety (12,544 names) and Seton Identification Products
(458,759 names) and four separate lists from Clement Communications,
with counts ranging from 3,218 to 55,443.

An employee stole 2.3 million consumer records from Certegy Check Services Inc., a unit of Fidelity National Information Services Inc. The information was sold to a data broker, which in turn sold it to several direct marketing companies, according to published reports.