Search Results for: data

Equestrian Enterprise Inc. has chosen Mail Marketing Inc. to manage the
Horse Lover’s Gift Guide catalog list. A total of 62,617 buyers and
catalog requesters are on file.

Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”

Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found.

American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.

Data from multiple direct mail sources was combined with Experian’s Gold
File to create several Velocity list segments, including a master file
of 5.9 million mail order buyers from the last 90 days.

Market Data Retrieval (MDR) has acquired MKTG Education Services for undisclosed terms. The list business acquisition includes all account management, customer service and data assets of this division from MKTG Services.

NetMargin, a New York-based affiliate marketing network, has launched Brandshield, an e-mail monitoring service for tracking list and data regulatory compliance.

The Direct Marketing Association plans to introduce an online E-mail Reputation Registry this summer for monitoring Can Spam e-mail list regulatory compliance. It’s intended to curb spam and phishing scams and promote higher quality e-mail marketing.

Chick-fil-A is out with a new contest that gets kids posing with its iconic cow character for a chance to win prizes

Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.