Search Results for: data

Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.

Cross selling has increasingly become an important focus for many companies, since it has been shown to generate incremental profit and improve long-term customer retention. Marketers also widely recognize the CRM point of view that, after offering the best products, successful cross selling depends most critically on offer relevancy. But too often, database marketers struggle to reach the difficult goal of relevancy.

Investors who have attended seminars or responded to seminar offers
indicating an interest in trading over-the-counter securities are
offered on this list. It consists of 409,000 names, including 168,358
from the last 12 months.

In fiscal year 2006, the federal government had $412 billion burning a hole in its pocket. Direct marketers may be getting their share, but there’s no reason why their share shouldn’t be larger, according to Mark Amtower.

European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.

J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.

Meredith Corp. has overlaid data from multiple sources on its database
to create a list of 8.8 million men. It’s a list of husbands and adult
sons of women who have subscribed to Meredith’s magazines or purchased
books via direct mail.

Duck Tape continues to come up with novel ways of promoting its brand, even to younger generations.

Sesame Workshop is launching an instant-win game around an upcoming DVD release starring Elmo and friends, which offers the chance at a walk-on role on “Sesame Street.”

Nielsen//NetRatings has decided that it is finally time to bid adieu to the longtime metric staple of page views. The aesthetically appealing and experience enhancing programming technique called Ajax is partly to blame…