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A major shift away from traditional advertising to interactive ad formats will occur in the next five years, according a report released by IBM Global Business Services. It’s title is “The End of Advertising as We Know it.”

(Multichannel Merchant) A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women’s apparel catalog.

Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month.

Edith Roman Associates Inc. has been appointed list manager for the
American Association for Advancement of Science (AAAS), including the
Canadian and international files and the Science magazine list. The
association and magazine files each offer 35,554 names.

Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.

Today we meet Alec Waluschka, direct and interactive media broker at Dunn DataCo, the reincarnation of the former Mal Dunn Associates Inc.

A total of 366,163 individuals who joined a movie club are named.
Instead of renting movies at video stores they have films shipped to
their homes.

Pepsi’s Mountain Dew brand has launched an online game, “Dewmocracy,” that lets players team up and design the flavor, color, name and marketing graphics for a new entry in its product line.

Critical Mass (www.criticalmass.com), an interactive services firm, part of the Omnicom Group, has appointed Scott Shamberg as senior vice president of its recently consolidated marketing and media division. He will be based in Critical Mass’ Chicago office.

I finished my undergraduate degree as the Internet boom started to hit its stride, but after several entrepreneurs had already started and sold companies for tens to hundreds of millions of dollars. When I started…