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Nearly two-thirds of moviegoers who watched a film in a movie theater last month “do not mind the advertisements they put on before the movie begins,” according to a new report issued yesterday by the Cinema Advertising Council (CAC).

Loyalty Lab, a CRM direct marketing agency, and Harte-Hanks, a direct and targeted marketing company, have teamed up to expand loyalty and relationship marketing options to marketers, especially at retail.

Walter Karl Inc. has been tapped to manage the Advantage Club Members
master file. Some 1.5 million active members are listed. Postal and
telemarketing segments are offered.

Strongmail is expected today to announce Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.

Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included.

Listadata Management Services Inc. has been appointed list manager for Northland Biogenics Inc. This file consists of 55,603 buyers from the last three months.

EachNet, a Chinese Alliance online auctioneer, has hired Alliance Data Systems Corp.’s Epsilon International division to provide permission-based e-mail marketing systems.

Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl.

Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans to show a 60-second commercial in the form of a video using the winning song as its Big Game ad buy.

MSNBC.om and Nissan have created an interactive news quiz with a companion sweepstakes contest.

Today we meet Lisa Pollack, part of the list brokerage team at Adrea Rubin Marketing Inc. Pollack joined her family’s firm in 1991.