Search Results for: data

Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online.

The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.

Loyalty marketer Rewards Network Inc. has named Bruce W. Mainzer as chief marketing officer.

E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

Strongmail yesterday announced Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.

According to Strongmail’s vice president of market and product strategy, Tricia Robinson-Pridemore, updates to the company’s offering include a better user interface and an ability to work with multiple databases.

Zoom Information Inc. has chosen Worldata to manage its postal, e-mail
and telemarketing lists. The ZoomInfo master file identifies more than
19.3 million business contacts across thousands of industries in the
U.S. and Canada. Data is sourced via ZoomInfo, an Internet search
engine.

As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings.

(PromoXTRA) Marketers who want to generate leads should turn to e-mail.

E-mail produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

Contrary to what many pundits think, the baby boomers are not all the same. And KnowledgeBase Marketing has set up to leverage that fact with a new clustering system called Generations.

Suzuki Auto is teaming with the New York International Latino Film Festival and Cinedulce.com to call for entries in its first national animation contest.