Search Results for: data

After an eight-month investigation, the Federal Trade Commission Thursday gave a green light to Google’s proposed $3.1 billion acquisition of online advertising concern DoubleClick.

This week, Meet the Broker features Jennifer Cuttler, who confronts challenges like financial data privacy regulation and diminishing response list universes head on.

Hippo Direct has been appointed as a non-exclusive list manager and licensed data reseller for the American Dental Association. The ADA file consists of 239,924 members, which includes dentists and students. Members pay up to $1,100 in annual dues. The ADA charges a royalty fee over the base price, but selections are offered at no charge. The brokerage commission is 30%.

At a time when consumers have hijacked brands through user-generated content such as blogs and videos, clients are asking this very question about their own brands. It becomes especially acute in the digital realm, which can seem like a consumer-generated free-for-all of YouTubers, bloggers and Facebookers all telling the world what they think of you 24/7.

Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA.

(Direct) Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it.

But are you looking at the big picture? Can you budget based on total impact rather than cost per reach?

Customer Acquisition Network, Inc. (OTCBB:CACN – News), an emerging Internet multi-channel network, announced today that it has entered into a definitive agreement to acquire privately owned Options Newsletters, Inc

It’s the Holiday Season and Santa isn’t the only one making his list and checking it twice. Networks and Merchants all over the World Wide Web are busy making their lists as well.

Online lead generation is the fastest growing segment in online advertising. Lead generation is growing more than twice as fast as the online advertising market and, at last count, was valued in excess of $1.3 billion per year.

In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…