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Royal Mail haas begun putting together a panel of industry suppliers to help improve the effectiveness of direct mail campaigns.

Bethesda List Center Inc. (BLC) has picked up approximately 100 list management accounts formerly handled by Chessie Lists Inc.

E-mail addresses for 235,000 professionals in the mortgage industry are
available. This Web site offers news and information about mortgage
markets.

Dunkin’ Donuts is turning to user-generated content to strengthen its brand.

Today we meet Bernice Willis of Matt Brown and Associates. She became president of the Dayton, OH firm during the summer of 2003, before her father — the company’s founder — died in 2004.

Branch-Smith Publishing Co. has named MeritDirect to manage four files
in the horticultural market.

What does Lester Wunderman, the generally acknowledged “father of direct marketing,” call Vinod Gupta, CEO of infoUSA?

As of yesterday, “boss.”

Direct Media, once the largest list management-brokerage firm in the business, has been acquired by InfoUSA, following Walter Karl, Edith Roman, Rubin Response, Millard, Mokrynskidirect, American Church Lists and Jami. The deal is expected to close on Jan. 31.

Astral Direct has appointed Millard Group Inc. to manage three catalog files. Counts for last-12-month buyers run approximately 60,000 for general merchandise cataloger Linda Anderson, 40,000 for The Music Stand and 7,500 for the Characters cartoon apparel catalog. Direct Media Inc. was the prior list manager.

Direct mail spending, including preparation, production and postage) reached $58.4 billion in 2007, and may pass $72 billion by 2011, according to a new study from the Winterberry Group.