Search Results for: data

KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.

Domino’s Pizza is letting people play chef with an online pizza-building contest.

Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad.

E360 Insight CEO Dave Linhardt, the e-mail marketer who is waging a well-publicized legal battle against anti-spam blacklisting concern Spamhaus, has filed suit against Comcast, this newsletter has learned.

Some 578,900 names have been assembled for this file. These individuals
reportedly take an average of two ski trips annually lasting three days
or more. Data has been sourced from skiing magazines, reader services
page advertising and the Internet.

Online shopping in the U.K. totaled 46.6 billion pounds ($91.2 billion) last year, up 54% over 30.2 billion pounds ($59.1 billion) in 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index.

Oneupweb has introduced an eye tracking service for analyzing the physiological movements of the human eye and psychological implications for marketing when Web pages are viewed.

Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million.

Carnival Cruise Lines is paying homage to Valentine’s Day with a contest that awards a free cruise to the couple with the most romantic stories.

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.