Search Results for: data
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Listline e-Newsletter 12/28/07
Redcats USA has a list of 372,374 buyers from the Roaman’s catalog who purchased health and beauty products in the last 12 months. These customers have been identified using the I-Behavior affinity statistical model. The unit of sales was $70.
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Agencies
Jelly Belly Kicks off New Flavor Contest
Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.
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Listline e-Newsletter 12/26/07
This master file contains 349,282 postal addresses for individuals who’ve indicated an interest in continuing education, including degree and certificate programs.
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Agencies
Best Western Drives Loyalty Via Winter Windfall Game
In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.
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Agencies
In Loyalty, Talk Now, Earn Now, Redeem Now
(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.
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Listline e-Newsletter 12/21/07
This list reaches 201,969 consumers who have responded to online offers and made donations to a variety of nonprofit organizations
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Agencies
General Mills Narrows Curves Contest to 12
General Mills is just votes away from finding the next woman to appear on its Curves cereal box.
The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite.
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FTC Says Google Can Go ahead with DoubleClick Buy
After more than six months of scrutiny, the Federal Trade Commission has given Google the green light to acquire online ad management firm DoubleClick in a deal valued at $3.1 billion.
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News Briefs
METROPCS: signed an agreement to offer deals from nationwide mobile coupon provider Cellfire to customers who subscribe to the MetroWeb mobile data plan.
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FTC OKs Google DoubleClick Merger; EU Hurdle Remains
After an eight-month investigation, the Federal Trade Commission Thursday gave a green light to Google’s proposed $3.1 billion acquisition of online advertising concern DoubleClick.