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Listline e-Newsletter 1/25
E-mail addresses for 235,000 professionals in the mortgage industry are
available. This Web site offers news and information about mortgage
markets. -
Agencies
Dunkin’ Donuts Builds Brand via YouTube, Contest
Dunkin’ Donuts is turning to user-generated content to strengthen its brand.
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Agencies
Meet the Broker: Bernice Willis
Today we meet Bernice Willis of Matt Brown and Associates. She became president of the Dayton, OH firm during the summer of 2003, before her father — the company’s founder — died in 2004.
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Listline e-Newsletter 1/24
Branch-Smith Publishing Co. has named MeritDirect to manage four files
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InfoUSA’s Purchase of Direct Media Makes For Strange Bedfellows
What does Lester Wunderman, the generally acknowledged “father of direct marketing,” call Vinod Gupta, CEO of infoUSA?
As of yesterday, “boss.”
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Direct Media is Acquired…Again
Direct Media, once the largest list management-brokerage firm in the business, has been acquired by InfoUSA, following Walter Karl, Edith Roman, Rubin Response, Millard, Mokrynskidirect, American Church Lists and Jami. The deal is expected to close on Jan. 31.
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Listline e-Newsletter 1/23
Astral Direct has appointed Millard Group Inc. to manage three catalog files. Counts for last-12-month buyers run approximately 60,000 for general merchandise cataloger Linda Anderson, 40,000 for The Music Stand and 7,500 for the Characters cartoon apparel catalog. Direct Media Inc. was the prior list manager.
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Agencies
Winterberry Anticipates Steady Direct Mail Spending Growth
Direct mail spending, including preparation, production and postage) reached $58.4 billion in 2007, and may pass $72 billion by 2011, according to a new study from the Winterberry Group.
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Agencies
KFC Touts Big Game End Zone Chicken Dance
KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.
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Agencies
Domino’s Pizza Builder Contest Draws a Crowd
Domino’s Pizza is letting people play chef with an online pizza-building contest.
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