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ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”

Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota.

Today we meet Jeanette Cassano, senior vice president of list brokerage at Belardi/Ostroy in Corte Madera, CA. Cassano works with all kinds of nonprofit organizations and LPI Media, the largest publisher in the gay and lesbian market.

MetaResponse Group has been chosen to serve as the list manager for S.A.
Advisory, a financial newsletter publisher and investment advisory firm.
Its list consists of 78,449 subscribers and buyers of telephone
investment advisory services. The unit of sale ranges from $80 to
$1,200.

In order to make sure our clients stay ahead of the curve and are doing the right things in the eyes of the FTC and other government regulatory agencies, professionals in this area spend a lot of time trying to understand the FTC’s view of the online advertising world.

According to recent data released by comScore Media Metrix, it seems that (as expected), last month saw Web users turning their attention to two of the sexiest online categories available: taxes and politics.

Genesco Inc. picked Millard Group Inc. to oversee four lists of Journeys
Shoes buyers. Some 328,000 retail and 122,259 catalog customers, as well
as 104,000 Journeys Kidz retail and 42,000 catalog buyers are
identified.

AirTran Airways has found a unique way to reward travelers for their loyalty.

Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New York and assisted travelers with luggage to push people through the check-in lines faster.

Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29.

Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree.