Search Results for: data

Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad.

E360 Insight CEO Dave Linhardt, the e-mail marketer who is waging a well-publicized legal battle against anti-spam blacklisting concern Spamhaus, has filed suit against Comcast, this newsletter has learned.

Some 578,900 names have been assembled for this file. These individuals
reportedly take an average of two ski trips annually lasting three days
or more. Data has been sourced from skiing magazines, reader services
page advertising and the Internet.

Online shopping in the U.K. totaled 46.6 billion pounds ($91.2 billion) last year, up 54% over 30.2 billion pounds ($59.1 billion) in 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index.

Oneupweb has introduced an eye tracking service for analyzing the physiological movements of the human eye and psychological implications for marketing when Web pages are viewed.

Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million.

Carnival Cruise Lines is paying homage to Valentine’s Day with a contest that awards a free cruise to the couple with the most romantic stories.

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.

Progressive Media Group Inc. offers a list of postal and e-mail lists targeting 40,750 subscribers to Medical Technology Journal. The file consists of physicians, clinical healthcare professionals, administrative personnel, CEOs, CFOs and other high-level executives. A segment with 161,580 prospects is available.