Search Results for: data
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Pitney Bowes Acquires Canadian DM Company
Pitney Bowes has acquired the Canadian direct marketing company Bluetree. Terms of the acquisition were not disclosed.
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Agencies
Papa John’s Pitching NCAA Tix with Text Ordering
Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games.
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Email
ESPs Sign onto Coremetrics Connect
A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect.
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Listline e-Newsletter 2/26
Plymouth Direct Inc. has returned to the list rental market with a new
file that names nearly 200,000 buyers from January, December and
November. The average sale was $40 for products for the home and pets.
Direct response television was the source. -
Letters to the Editor
I’m not surprised that the scientists who used the new method, a wired Montreal Expos baseball cap, continued to get as many erroneous results as the old method, the recycled MRI tank.
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Agencies
Bertolli Wants to Screen Users’ Romantic Evenings
Pasta and frozen-food maker Bertolli used Sunday night’s Academy Awards show to announce that it’s searching for a consumer story about “the perfect night in”—and is ready to turn the winning video into a short theatrical movie.
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Agencies
Little Caesar and Pepsi Pair for Scratch-Off Game
Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game.
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Agencies
Chick-fil-A Names Twins Winners in Video Contest
Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest.
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Listline e-Newsletter 2/25
United Publications Inc. offers a controlled circulation file for
Security Director News. This title reaches 21,817 subscribers
responsible for security in industrial, financial, educational and
government facilities. -
Listline e-Newsletter 2/22
The American Diabetes Association has introduced a master file that
identifies buyers of book titles such as “The All-Natural Diabetes
Cookbook.”