Search Results for: data

Market Approach was chosen to oversee this file naming 259,190 customers
who purchased travel services during the last 12 months. Those listed
responded to a direct mail offer for a four-day Bahamas cruise.

Samsung has hired database marketing agency Merkle as its e-mail marketing agency.

E-mail service provider iPost today announced it has launched Autotarget predictive analytic technology.

MeritDirect was named list manager for InteliMap Inc., a firm that
tracks purchases made by government employees issued SmartPay credit
cards. Separate files identify those authorized to buy communications
and construction products and industrial, medical and office supplies.
Counts range from 30,000 to more than 100,000. ALC Data Management had
been handling this data.

InfoUSA is looking for new business opportunities by expanding in China and India, where the company says it’s in discussions with partners to develop consumer and business-to-business databases, with data verified by telephone.

Kraft’s is pushing the low-calorie benefit of Jello-O with a sweepstakes that offers the chance to win a trip to a red carpet event in Los Angeles.

Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon.

Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.

Direct Media Inc. recently assumed management of the Barrie Pace catalog
files. These include lists of (137,370) casual business apparel buyers,
(34,990) petite apparel buyers and (15,034) shoe and accessory buyers,
among other files. Barrie Pace customers, typically 40 to 65, spend on
average $300 per order. Belardi/Ostroy was the prior list manager.

Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.