Search Results for: data
-
Agencies
Campaign Index
THE LEGO GROUP Global Building Contest The Lego Group this month is launching a global contest to search for the best child Lego builder to celebrate
Tagged in: -
Promotions 2.0
By now, many of you are quite familiar with the phrase Web 2.0 referring to the perceived second generation of the Internet. Welcome to Promotions 2.0.
-
Agencies
Measuring Up
Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.
Tagged in: -
Agencies
Churn Away
All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.
Tagged in: -
Agencies
Database Spendthrifts
DMers may be spending less on some things this year, but not on database systems and analytics. A new survey from Alterian shows that 67% of the companies
-
Agencies
Love by the Book
So how was your Valentine’s Day? If you live in Alexandria, VA, Cambridge, MA or Miami, chances are it was pretty steamy. Or at least well researched.
-
Agencies
Stuff We Can’t Do Here Yet
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong
Tagged in: -
Listline e-Newsletter 2/29
Health Quest Publications offers a list of 273,129 buyers from the
Journal of Longevity magalog from the last 24 months. The average order
for dietary supplements was $75. Customers are typically 65 or older.
The source is 88% direct mail.