Search Results for: data

  • Campaign Index

    THE LEGO GROUP Global Building Contest The Lego Group this month is launching a global contest to search for the best child Lego builder to celebrate

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  • Promotions 2.0

    By now, many of you are quite familiar with the phrase Web 2.0 referring to the perceived second generation of the Internet. Welcome to Promotions 2.0.

  • Measuring Up

    Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

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  • VROOOM!

    Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

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  • Churn Away

    All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.

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  • Database Spendthrifts

    DMers may be spending less on some things this year, but not on database systems and analytics. A new survey from Alterian shows that 67% of the companies

  • Love by the Book

    So how was your Valentine’s Day? If you live in Alexandria, VA, Cambridge, MA or Miami, chances are it was pretty steamy. Or at least well researched.

  • Listline

    NEW LISTS OK! Magazine Eight segments from OK! magazine’s circulation file are available from Northern & Shell North America Ltd. One is a list of 234,771

  • Stuff We Can’t Do Here Yet

    You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

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  • Listline e-Newsletter 2/29

    Health Quest Publications offers a list of 273,129 buyers from the
    Journal of Longevity magalog from the last 24 months. The average order
    for dietary supplements was $75. Customers are typically 65 or older.
    The source is 88% direct mail.