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Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer

Celebrate Express Inc. has released a corporate master file, an enhanced
database, a list of costume buyers and an Alexa list-exchange file. The
master file names 843,031 customers from the last 12 months who bought
party supplies and costumes.

Despite recession fears the fourth quarter of 2007 marked the 18th consecutive quarter of direct marketing growth, according to the Direct Marketing Association’s Quarterly Business Review.

American Greetings is on the hunt for some clever-witted people to develop captions as part of an online contest.

Deborah Platt Majoras has resigned as chairman of the Federal Trade Commission, effective later this month, the FTC announced last week.

United Way of America has retained Clarity Group to develop customer relationship management practices within its national operation, as well as 11 local United Way organizations.

Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games

Pom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March

Romano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner

Most women will not pass up a chance to get a manicure, sample a new fragrance, have a cocktail and get a sneak peek at the latest fashions offered at