Search Results for: data

Today we meet Arlene Baum, vice president of data acquisition at American List Counsel Inc. Baum has a long history of helping publishers and catalogers sell religious products and is looking to expand in the fundraising arena.

Time Inc. offers a list of 145,630 subscribers to People StyleWatch, a
celebrity and fashion magazine for women. Subscribers’ median age is 30
and median household income $60,270. Seventy-eight percent are college
educated.

Union Street Acquisition Corp. will acquire Razor Business Strategy Consultants LLC, a direct and interactive marketing agency and Archway Marketing Services Inc., a provider of marketing services.

Canadian call centers experienced an annual average increase in revenue of nearly 28% between 1998 and 2006, according to Statistics Canada.

Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes.

While a mobile search engine has yet to emerge as the clear leader, there do seem to be clear trends in terms of what mobile searchers are looking for. Downloads appear to be far and away the most popular search category.

Last week, almost two weeks after word spread that Microsoft had an interest in Yahoo, MarketWatch.com published an article titled, “Microsoft’s play for display,” with the subtitle, “Buying Yahoo a major bet…

Adknowledge announced today that advertising inventory in its social advertising channel, Cubics.com, has doubled within the last month.

Pitney Bowes has acquired the Canadian direct marketing company Bluetree. Terms of the acquisition were not disclosed.

Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games.