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American Express Publishing has introduced a direct mail sold hotline
database. It identifies 101,514 new subscribers who have responded to a
direct mail offer from American Express Publishing. Additional data has
been overlaid from the Equifax Database.

Companies may not like it, but employees are sitting at their desks watching YouTube, planning their evenings and IM-ing their friends

Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users

Specialists Marketing Services Inc. has been chosen to manage a
portfolio of subscription lists on behalf of CK Media. More than 610,000
subscribers are included in one of several master files offered.

Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday.

A recipe contest featured on the Food Network cable channel and sponsored by T.G.I. Friday’s has produced its latest category winner, a chipotle grilled steak sandwich.

The winning entrant? A manager of a Long Island Chili’s Grill & bar restaurant, one of Friday’s rivals in the casual dining industry.

Today we meet Phillip M. Agee, vice president of media services at Mail Marketing Inc. Agee has worked with catalogers, magazine publishers and card packs in various equine market segments for 20 years.

List Services Corp. has been appointed to manage this list of software
buyers. It identifies 700,000 individuals who purchased software to help
increase their reading speed, including 200,000 from the last 12 months.

Names Pan-European New Media Marketing Firm, 77Agency, as Charter Partner

More than 550,000 provided information about themselves when they
registered at this Web site. Free giveaways and cash prize incentives
were offered. The typical age of those listed is 39 and their annual
income is about $43,000.