Search Results for: data

McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show

Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.

Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor.

The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O

Worldata has been tapped to oversee the Excite.com master file for the
IAC Ad Solutions division of IAC/InterActiveCorp.

Pepsi-Cola has launched its third Pepsi Creative Challenge in a 360-degree marketing assault on China’s Generation Wow using MyClick Media software.

Copious letters in response to Loose Cannon: Big Brother, The Gray Lady and Me By Richard H. Levey:

Focus Worldwide, the new international division of Focus USA, has entered a strategic alliance with Latin Lists, of Caracas, Venezuela. It is the first of several being formed by the U.S. company.

H.J. Heinz Co. has whittled down its search for the next user-generated commercial contest to 10 finalists, and is asking the public to help choose the winner.

Humana will an 81,789-square-foot call center on April 21 in Tempe, AZ, according to the Phoenix
Business Journal.

Major League Baseball and Baby Ruth are looking for one strong voice to deliver the national baseball anthem, “Take Me Out to the Ballgame,” at the historic All-Star game to be held in Yankee Stadium this season.