Search Results for: data
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Agencies
Kohl’s, JCPenney Targets Teens with Back-to-School Campaigns
Weeks before the start of school, department store chains Kohl’s and JCPenney are out with teen-targeted back-to-school campaigns that play off music and movie themes to appeal to the young audience.
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Agencies
Office Depot Tour Promotes Home Office Products
Office Depot is traveling the country in a recreational vehicle to promote its home office products.
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Agencies
Microsoft Pushes Vista with Gas Giveaway for Small Businesses
With oil prices rising and other operating costs trailing not too far behind, Microsoft has launched a promotion to highlight the environmental breaks small businesses can reap by switching their computer systems over to the Windows Vista operating system.
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Alterian Completes Acquisition of Mediasurface
Alterian has completed its acquisition of Mediasurface and gained additional analytical capabilities for Web sites and social networking media, in addition to other technical capabilities.
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Focus Worldwide Partners With RSA Direct in London
Focus Worldwide Partners With RSA Direct in London
Focus Worldwide, the new international division of Focus USA, has formed a strategic alliance with RSA Direct, a London-based list and direct marketing services firm. -
Listline e-Newsletter 7/7
Data has been assembled that identifies more than 65 million owners of
registered vehicle owners. It consists of car, truck, sport utility
vehicle and van owners. The data comes from multiple dealerships and
vehicle service records. -
Agencies
Kimberly-Clark Goes Back-to-School with Sweeps
The start of school may be several weeks off, but Kimberly-Clark hopes parents get in the back-to-school-mindset with an online sweepstakes it launched tied to the Box Tops for Education program.
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Facebook, Slide Fail
Last week, it was revealed that Facebook had encountered yet another pothole in their road to an enormous valuation. This time, Slide, Inc., the top Facebook application company in terms of installs and active users, and a computer technician in Vancouver had their hands in the matter.
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Detecting Fraudulent Affiliates
Fraudulent affiliates are a growing problem in online advertising and affiliate marketing. I have only seen the problem increase over time.
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Agencies
KFC Takes Hot Wings Campaign to Hell, MI
KFC has gone to Hell, MI, and back to spice up interest in its new hot wings offering.
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