Search Results for: data

Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage

Source Interlink Media Inc. has introduced several e-mail master files.
The largest Source Interlink Powerbase E-mail master file contains more
than 616,000 records, including e-mail addresses for 315,814 active
subscribers.

Johnson & Johnson Healthcare Products Division has teamed up with fitness guru Denise Austin to launch a sweepstakes for Listerine, offering the chance to win a posh trip to the Canyon Ranch Health Resort.

Wise Foods is out with an interactive contest and sweepstakes that lets snack lovers design a Cheez Doodle character for a chance to win a trip to Florida, among other prizes.

In Part 1 of “Making of a Market,” we cover the historical setting that paved the way for some of the more significant, or at least pervasive, online advertising segments, including mortgage and incentive marketing…

Infinite Media has been tapped to manage MovieGoods Inc.

Sylmark Group recently picked ALC Data Management to represent its
customer files. It has a list of more than 3.1 million buyers, including
936,517 buyers from the last 12 months.

SC Johnson, the maker of popular households products as Glade and Windex, warned customers this month about a bank check scam that asks people to reveal personal data to enroll in a fake rewards program.

Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings.

Members of Hilton’s HHonors loyalty program had an opportunity to spend their points in an auction to win a trip to the Tony Awards in New York City and designate a charity to receive the money from the winning bid