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Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.

As a result of some Federal Trade Commission clarifications to the Can Spam act, many marketers’ unsubscribe processes could be breaking the law

Grocery shoppers have a new mindset: They’re siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists

Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in

People like saving money; people like cell phones. So they’ll love the two together, right? Not necessarily. Users see their cell phones as personal space

Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse

Direct had a full house for this year’s list roundtable. Considering all the additional responsibilities on brokers’ plates, that’s impressive. Clients’

The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza.

Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.

Think you’re the biggest Hydrox cookie fan? Then, the Kellogg Co. wants to hear from you.