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In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.

Tapping into the fantasy sports trend and the run-up to the pro football season, Circuit City has begun sponsoring a new YouTube channel dedicated to fan analysis of pro trades and performances.

Today we meet Liz Crowfoot, a list sales executive with Morgan Direct Inc. in Greensboro, NC. One of her specialties is lists involving life sciences

According to a recent report released by Pew Internet & American Life Project, a lot more Internet users are using search engines on a daily basis today compared to 2002.

A list of 22,282 attendees, buyers and inquirers has become available
from Unz & Co., a firm that offers products and services associated with
regulatory compliance.

Hasbro, Inc. is toasting the 45th anniversary of its Easy-Bake Oven and its Snack Center toy with a nationwide search to find the next “Baker of the Year.”

While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools

Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game

Aggressive List Management Inc. has been tapped to manage a portfolio of
lists for Flaghouse Inc., including a master file with 118,157 catalog
buyers from the last 12 months. Separate files identify purchasers from
Flaghouse’s Education & Recreation, Sensory Solutions, Special
Populations, Healthcare Professionals and Education Professionals
catalogs.

Harland Clarke Holdings Corp. posted net income of $14.6 million for the second quarter, compared to a net loss of $37.5
million for the same period last year.