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Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks

Today we meet Donna Vogler, vice president of sales at Macromark Inc. Vogler works with mailers promoting financial services, health products, collectibles, business opportunities and other consumer products

CRM services and data management firm Salesforce.com generated $263.1 million in revenue during its second quarter, a jump from the $176.6 million it realized in second quarter 2007.

Milo Media now offers e-mail addresses for 3,630 subscribers to Utility
& Fleets. The magazine targets fleet managers, engineers, supervisors
and purchasing managers. A corresponding postal file lists 15,641
subscribers.

General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer

The Food Network is promoting its newest show, “Grill It With Bobby Flay,” on the widely recognized blue Valpak envelopes.

Direct Media has assumed management of a list of Electronic Home Expo
attendees. The count is 55,552. Direct mail is the source. ALC Data
Management was the prior list manager.

Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million.

Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role.

IAC Ad Solutions has released a master file containing 3.6 million
e-mail addresses targeting individuals who access information from
Excite.com. Postal addresses have been available for some time.