Search Results for: data
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Google + Verizon = Reconciliation?
Google and Verizon have been enemies in recent times, as Google lobbied to break the iron grip that wireless carriers have on the access third parties can have to their subscribers.
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Agencies
Best Western Targets Business Travelers with Sweeps
Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room
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Agencies
DMA Ramps Up Lobbying Spending in Election Year
Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.
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Agencies
Alaska Airlines Names Navin Mithel Managing Director of CRM
Navin Mithel has joined Alaska Airlines as managing director of customer relationship management.
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Agencies
Merkle Picks Chris Crayner For SVP, Customer Management Strategy Position
Database agency Merkle has hired Chris Crayner to serve as senior VP of customer management strategy.
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Agencies
PCH Warns Consumers of Bogus ‘Oprah’ Mailings
Publishers Clearing House alerted consumers last week about fraudulent sweepstakes mailings that claim to be from PCH, Oprah Winfrey and O Magazine
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Orchard Brands Buys Crosstown Traders Catalog Group
Charming Shoppes Inc. has entered an agreement to sell its Crosstown Traders women’s apparel catalog group and a related portion of its credit card receivables.
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Agencies
T.G.I Friday’s Launches ‘BBQ Sweeps’
T.G.I Friday’s is out with a sweepstakes that offers people a chance to attend an upcoming Jack Daniels barbecue competition in Tennessee
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Listline e-Newsletter 8/22
New bankcard holders and DRTV buyers are named on this master file, one of several being introduced in a new list group called They Gotta Have It
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Agencies
Dell Facebook Music Promo Heads for Big Finish
Dell and Microsoft have teamed up on a Facebook-centric viral game that will offer to bring the band One Republic to play a free concert at the college that racks up the most game points
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