Search Results for: data

In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner

General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes

KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos

Google announces plans to dock data repositories offshore, in ships that use wave motion as a source of energy. Separately, reports of piracy are up. What does this mean for the data industry a few years down the road? The Loose Cannon neatly sidesteps this question in this week’s column.

The Network Advertising Initiative (NAI) last week proposed an opt-in standard for data collected online through

Trinity Direct has introduced a list of 92,706 buyers and prospects from the Catholic Child Catalog

AnnTaylor Stores Corp. has hired Alliance Data Systems Corp. to launch a new co-branded MasterCard credit card program and an exclusive rewards program for cardholders.

Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort

Options Media Group Holdings Inc., an online marketing services firm, has completed its more than $1 million acquisition of 1Touch Marketing LLC.

Opens new London office; Hires UK Business Development Manager