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Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary.

Last week, our two part editorial on the economy looked at some of the first warning signs that only hindsight can provide, and then the current culmination of these events, from historic bankruptcies, unprecedented government…

Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions

Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.

This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an

While there’s no softening the blow of the troubled economy, retailers worked hard this year to keep shoppers returning to their stores. New technologies

Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This

Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

NEW LISTS Forbes Wireless Insider Worldata offers a list of 13,587 subscribers to Forbes’ weekly e-mail newsletter for investors interested in mobile

Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production