Search Results for: data

Prices of list rentals are declining across the board and — for the first time ever — show a downward trend in every business-to-consumer and business-to-business category tracked, according to Worldata’s Fall 2008 List Price Index.

The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow

Experian Marketing Services has formed a strategic partnership with SmartReply Inc., which will enable Experian to expand into mobile marketing and offer clients interactive voice response marketing applications.

A Seattle-based Web marketing services firm Eyealike has introduced VisualAd, an automated system for capturing online visual data and targeting ads on social networking and other Web sites.

Social networking Web site operator MySpace has introduced a self-service online advertising platform for creating customized banner advertising, based on targeting data gleaned from online profiles.

Having trouble keeping track of your customers? You might try SmartMatch, a product from Telematch that identifies wireless, cable and voice-over Internet protocol households and their postal addresses.

The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes

This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data

Nielsen Online and Beijing Zhongqian Wangrun Information Technology Co. have launched CR-Nielsen, a joint venture that will offer Internet audience and advertising services for the Chinese marketplace.

Penton Media, publisher of Direct, has named Joann Kropp in the newly created position, vice president, customer data solutions, with responsibility for generating new revenue streams in list and name-based products across the entire organization. She will be based in the company