Search Results for: data

TRA Inc. has launched a database comprised of 370,000 households that enables advertisers to match television viewing data and actual consumer packaged goods purchases to predict future response to television commercials.

Specialists Marketing Services Inc. has been appointed manager of the Firearms Classic Library Book Club file.

For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling.

Marketers need to be ready to adapt and innovate to manage and exploit new market conditions. Here is how marketers can avoid making knee-jerk reactions and give added value in even the tightest of economic times

A large manager of prescription benefits has charged that extortionists have threatened to disclose medical information on its customers if the company fails to meet payment demands.

List Bargains offers this list of 6 million consumers and businesses identified as prospects for insurance offers based on life trigger
events

New name reflects the company’s leading position within the affiliate marketing industry

With the increase in Pay Per Click (PPC) marketers, many top tier keywords have become saturated with competition

MeritDirect has been selected to oversee a list of 1.6 million names from ESPN the Magazine

Internet activity and TV watching often go hand-in-hand, according to new survey.