Search Results for: data

In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn

When your customers’ attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here’s what you can do with that environment to determine whether the customer has a good or bad experience

NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens.

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD’S AGENCY: The Marketing Store CLIENT: McDonald’s Success has its price. When you hit

#6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a

The following e-mail arrived in a Direct staffer’s inbox recently: Hi, EmailAppenders are currently running a special offer on purchasing our entire database.

News item: Google Inc. announced plans to launch floating storage ships for its data processing units. These ships, to be anchored off the coast of America,

#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to

Google and ad holding company WPP have teamed up to fund a $4.6 million research program to study the effects of online marketing on brands, sales and consumer decisions.