Search Results for: data

The overall media spend this year is expected to slip to its lowest growth rate, only the second decline in 30 years.

Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions.

CANON: renewed its sponsorship deal as official digital camera, copier, SLR camera and printer of the New York Yankees in a three-year pact.

In any business venture, you should begin with the end in mind. For email marketers, the end goal is to execute a successful email campaign.

A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It’s true. Q1 2009 has ushered in the year of the flogs…

A shift to customer-centric, as opposed to product-centric, analytics will do more than reorient ones business practices: It can also help organizations identify and engage their highest-value customers.

It’s not exactly “Who Wants to Get a Colonoscopy?” but CBS Cares, the public-service division of the CBS Marketing Group, is promoting colon cancer awareness with a sweepstakes that will fly one lucky winner to New York for a three-night hotel stay and a stem-to-stern screening for the disease.

Quiznos is giving away 1 million sub sandwiches in the form of printable online coupons.

Del-Monte Food’s Milk-Bone has named its first spokesdog in an online contest to celebrate the brand’s 100th anniversary.

Citi has launched a gift card design contest.