Search Results for: data

A new online, retail and TV campaign designed to get consumers to cook more veal at will award one winner with free groceries for a year.

ICT Group Inc. has added Eileen S. Fusco to its board of directors.

Thinking Craft Inc. has appointed MeritDirect manager of the Neurographix Mindset database. Nearly 25 million names are available.

Forrester Research has developed behavior-type categories for profiling and segmenting social media data used for targeting business-to-business buyers of technology products.

E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?

If you are a nonprofit that relies on direct mail for donor acquisition, you know there are more cooperative databases available than ever before

Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice

Macromark Inc. has been appointed list manager for Rivercrest Publishing. A total of 73,701 buyers of books, audiotapes, videos and
CDs are listed.

The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.