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E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.

Nuts and bolts issues like customer satisfaction and retention top marketers’ list of concerns. Worrying about the long tail is a thing of the past.

A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.

Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.

Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It’s actually quite cut and dried if you look at it. In the short term, marketers

Beat the recession without breaking the bank

Boston’s The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Men’s Basketball Tournament pools for a grand prize of $50,000.

Tim Hortons is back with its Roll Up The Rim To Win promotion offering the chance to win more than 31 million prizes, including 2009 Toyota Venzas.

FaceTime Strategy, a Washington, digital marketing company, has acquired Concise Data Management Inc., a Dallas-based direct marketing agency.

Meet the Broker features Heather Maylander talking about the challenges nonprofits face with multichannel marketing and a new generation of donors