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Vertis Communications has named Kathy Calta chief marketing officer.

Aster Data has appointed Sharmila Shahani-Mulligan has executive vice president of worldwide marketing.

A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs

Photography power Canon is rolling out the latest iteration in a pair of football-themed contest promotions- and its long-time sponsorship of the national Football League—to publicize the launch of a new camera line

Erin Taylor has joined data firm Acxiom as vice president of corporate marketing.

A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship

Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.

Three winners will receive appliances from the Elite line.

People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.

Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.

Something unusual happened Tuesday, September 1st, an April Fool’s joke that didn’t involve any actual joke. It doesn’t sound like much really, but it turned out to be quite an unusual experience. We all know that Google isn’t perfect, and…

Just like actors who get over being identified with an iconic role-think Melissa “Half Pint” Gilbert or Adam “Batman” West-products can also get typecast as “seasonal”

7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner