Search Results for: data

American Clearinghouse, Inc. now includes new mover lists on its Web site

Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser’s point of view, one that has worked on bringing a continuity product to market from scratch…

Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are pulling back – both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine what’s working and what is not post haste today because your competition has likely buried their test plans and are afraid to spend.

Yes, testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk, especially now.

Choice Hotels International, Inc. has tapped Edward J. Valle to serve as chief marketing strategist.

E-mail service provider ExactTarget unveiled a List Growth Advisor tool today that automatically offers personalized recommendations on how to grow an e-mail list after users answer a series of questions.

Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.

Today, many direct mailers see the base price on a data card more as a guideline than as sticker price. A recent study indicated that

Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion

Budget conscious consumers can help each other out in a new contest from Success Rice that asks its customers to share recipes that can feed four people at home for $10

More than 11.8 million individuals are named in this enhanced file.