Search Results for: data

Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.

If the first two weeks of 2010 are any indication of what is to come, direct mail might just find its way off life support.

Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O’Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native

After a Walmart store manager in North Carolina sent an e-mail to upper management asking why all the lights in the vending machines in break rooms needed to be on

According to data recently released by Experian Hitwise, Google and Facebook are topping quite a few different lists at the start of 2010.

Today we meet Debb Bovett, senior data products manager at Acton International in Lincoln, NE. A longtime list and direct marketing industry veteran, she asserts that no matter the technology or country, the basic principles of direct marketing hold.

The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”

Direct Group, a direct marketing services company, has signed an agreement with Swedish data company Par to offer European data directly to its current clients and prospects, while opening a fully regulated gateway to 14 European countries for U.S.-based businesses and list brokers who represent them.

Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.

Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner