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What’s important when you’re planning an e-mail campaign? Speed? Deliverability? List quality? The fact is, if you’re concerned only with the speed of turnaround, then you could be doing yourself a disservice in the quality and deliverability of the file you are using.

New York & Co., an online marketer and retailer, has expanded its contract with Alliance Data Systems Corp

Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent

MBmobile, LLC, an industry leading mobile entertainment firm today announced new relationships with two companies (Playlist.com and TRUSTe) that further the company’s overall growth and customer support initiatives.

Cegedim Dendrite, a customer relationship management solutions provider, has acquired SK&A Information Services, Inc., a healthcare data provider.

Today we meet Gabriella Sayers, director of list management at Stanford Direct, Ramsey, NJ.

Let’s face it: in today’s challenging economy, online marketers don’t have the time or resources to waste on programs that don’t deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren’t enough to create a roadmap for improvement

Customer relationship marketing agency Merkle has promoted Craig Dempster to the newly formed role of executive vice president and chief marketing officer.

As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events