Search Results for: data

Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time.

Despite early indicators from StatCounter and Net Applications, Bing appears to have held steady in September, though Google conquered more market share during the month.

According to the latest data released by comScore’s Media Metrix service, September showed a visible shift from the summertime to the fall season online.

According to Eyeblaster’s recent “Global Benchmark Report 2009,” rich media ads benefit from things other than size, though banner ads benefit from increased sizes because of increased visibility.

While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter’s lack of revenue. From one…

Remington Products is using an online game where guys can experiment with different grooming and hair styles to encourage them to think about using its men’s grooming and shaving tools

VeraData has acquired Trilogy Target Solutions have merged to form a full-service list management and integrated marketing services firm.

Today we meet Carol Arnold, vice president of sales and marketing at ListAbility Inc., a company she started in May 2008 with partners Chris and Shelli Dyer.

Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes

ChoicePoint Inc., the data broker and services company, will pay a $275,000 fine and has agreed to strengthen data security requirements to settle Federal Trade Commission charges that it failed to protect sensitive consumer information, as required by a previous court order, according to the FTC.