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So Balloon Boy was a hoax.

Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26.

According to a white paper published by TMP Directional Marketing and comScore, U.S. Internet users who conducted online local business searches are likely to actually end up in a store in person.

Pew Internet & American Life Project’s recent “Twitter and Status Updating, Fall 2009” report reveals that about 19 percent of adult Internet users use Twitter or another status update service, reflecting a huge surge from previous surveys.

Edward W. McCormick Named Senior Vice President of Human Resources; Israel Niezen Named Senior Vice President of Strategic Marketing and Development

While Rewards Network Inc.

Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events.

Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments – all in a single tool, Constant Contact said in a statement.

Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.

Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

InfoGroup, formerly InfoUSA, has merged its May Development Services and Triplex into InfoGroup Nonprofit.