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Agencies
Groupe Aeroplan Acquires Carlson Marketing
Groupe Aeroplan Inc., a loyalty marketing firm that serves a multi-national market, has acquired Carlson Marketing, a US-based loyalty marketing services provider, from Carlson Companies Inc.
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InfoGroup Details Shift From Data To Services, Cost Cuts
The amount of data available to marketers will expand, and it
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Agencies
Reader’s Digest Consolidates Marketing Operations
The Reader’s Digest Association, Inc. has launched a new global marketing organization. The new unit brings the company’s digital teams and consumer marketing capabilities under a single banner.
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Online Retail Sales Set to Grow 8%, But US Consumers Plan on Spending Less Overall
The holiday shopping season looks to be a mixed bag, as Forrester Research expects online retail sales to grow and the National Retail Federation (NRF) forecasts a decline in U.S. consumer spending.
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HitPath to launch a revitalized branding campaign at ad:tech NY 2009.
Webapps LLC, the developer of HitPath, the fastest growing affiliate marketing tracking software, has announced that they will be unveiling a new website and branding initiative at ad:tech NY, as part of an ongoing growth strategy for 2009. The new site is just the start of a more sophisticated brand image aimed towards giving the start up a more grown up push into the marketplace.
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Part 2 – The Fallout
When your publication reaches close to a million readers that is some serious leverage, and Michael Arrington leverages his power to the fullest. Techcrunch is not a traditional publication…
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Agencies
Meet the Broker: Warren Goff
Today we meet Warren Goff, CEO at Listdata in Ft. Lauderdale, FL, a company he’s owned and operated for the past 12 years.
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Agencies
Aramark Loyalty Program Offers Games and Sweepstakes
Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives
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Agencies
Merkle Hires Sandeep Kharidhi As Analytics Practice Leader
CRM agency Merkle, has added Sandeep Kharidhi to its Quantitative Solutions Group. Kharidhi will serve as analytics practice leader for insurance and wealth management.
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Agencies
TVGuide.com Stages Contest for Advertisers
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day
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